Average Position

Average position refers to a \”statistic that describes how your ad typically ranks against other ads.\” On a search page, Google AdWords has four top positions (1 – 4.) Positions 1 – 4 appear at the top of the search results pages. Ad positions 5+ are displayed at the bottom of the search results page. Google determines ad position by ad rank. Google scores on the marketer\’s bid and keyword, ad, and website or landing page quality. The better the score, the better the ranking position for the ad. Ads can vary from position to position throughout the day depending on high bids for the date and time. Google AdWords Tools allow marketers to analyze their ad\’s average position.