Black hat SEO refers to an unethical digital marketer or SEO marketing methods used to rank a website higher in the search engine results page. The practice lowers the rankings of competitor sites and increases the rank of the unethical advertiser site/s. Spammy tactics are used that include mass directory link building, article spinning, and negative SEO like negative reviews left on a competitor. It is malicious marketing tactics for personal gain (higher website status.) Hacking competitors\’ sites are also considered black hat SEO. Search engine providers like Google consider optimization tactics that are deceptive or do not conform to their guidelines to be black hat methods.
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