Google Algorithm

Google algorithm refers to a mathematical system that is designed for Google search engines to determine where websites will be positioned in the search result pages. The algorithm is also referred to as the \”Core\” algorithm. Google updates the algorithm approximately 500 to 600 times per year or two times per day. With the update, website positions can fluctuate from day to day. Google\’s actual algorithm is kept a secret so that webmasters and marketers cannot manipulate the system to gain higher rankings. Google does provide webmasters and marketers with guidelines on how to appear higher in the search result pages.