Pay per click refers to Google, or Facebook paid advertising. Marketers pay to display ads on the platforms; however, they are only charged a percentage of their investment when the ad is clicked. For instance, Google AdWords is Google\’s PPC advertising platform. Marketers bid on keywords. When a bid is excepted, the marketer\’s ad will appear in the paid search results or on websites across Google\’s network. When the ad is clicked, the marketer will be charged for the click. The amount charged is the keyword bid amount or less.
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