Pinterest Marketing

Pinterest marketing refers to marketing on the Pinterest social media platform. Advertisers place images on the platform and users, called \”Pinners,\” save the pins that contain links, descriptions, and images on various boards for later use. Marketers can upload \”pins,\” which contain images and links for consumers to discover their products via the social media platform. Pinterest has over 200 million active users. Of Pinterest users, 98 percent claim they try new things they discover on Pinterest. Studies also show that 39 percent of Pinterest users are more likely to be active shoppers than non-pinners; and, spend approximately 29 percent more than shoppers that do not use Pinterest.