You can have different configurations of your marketing automation funnel. One of the best practices is to initially run some A/B testing. DO not limit your emails and test out what is working. Below we are describing a potential marketing automation funnel for a generic case:
Have you identified your primary offer? It\’s the main product that you\’ve created for your marketing campaign. It\’s the one that you\’re proudest of. Find the offer that you\’re hoping buyers will buy from you. Here is a great article on the things to consider while defining an offer.
After you\’ve decided on your main offering, you\’re now ready to design your Tripwire. A tripwire can either be used as top of the funnel or middle of the funnel. For this configuration we will consider the tripwire to be the top of the funnel preceding the lead magnet. What is the definition of a tripwire? We\’re glad you have asked! This is a tempting, extremely low cost offer that has only one purpose and solely… in order to make prospects buyers. Simply put, a tripwire is a highly discounted highly enticing offer for a very limited time, that makes it irresistible for buyers.
Consider the elements you could carve out from your main offer to create an affordable and high-value offering that buyers would want to purchase.
TYPES OF TRIPWIRES:
You can also use tripwire marketing to bring back customers who are disengaged.
As per Email Marketing expert Meera Kothand, you should consider two key aspects before setting up your Lead Magnet.
Relevant to your company value proposition: A lead magnet can be found in the middle of your funnel and leads your customers to your offers that are paid. It shouldn\’t be an isolated item, however, it should blend with your offerings and content. The key is alignment and can lead to more sales. Some experts are inclined to reverse engineer processes. Instead of thinking about the issues right away I think about the role of this lead magnet within my own business. Are you able to prequalify subscribers who could be interested in an digital item or service you\’re promoting? Who are you hoping to attract using your lead magnet, and who do you plan to lead them? What\’s the point of this lead magnet?
If a person opts-in to a lead-in magnet about writing tips and tricks, they are making a gesture and signalling that they\’re interested in. They are likely to feel the need to get better at this area. If you help your students, develop trust with them and then attempt to sell them an e-book that covers essential writing tips, they\’re more likely to purchase your product than offering them an e-book that focuses on productivity techniques. If you own an offer that does not attract a single subscriber, it isn\’t compatible with your current offerings or future ones, or helps you position yourself as an authority or expert in a field you would like to be recognized for, then it\’s an lead magnet you might want to look at eliminating.
Unique relevance for your industry: Is your lead magnet unique? Do similar ones exist? Although similar lead magnets in your industry indicate that there\’s demand for the lead magnet. However, you should know if that lead magnet is overstocked. Is your audience bored of seeing this lead magnet? Bloggers and influencers with an even larger audience might be able to use similar lead magnets, but the majority of us would be better with a lead-generating magnet that is focused on a particular problem or subject.
TYPES OF LEAD MAGNETS:
Your landing page is the point of entry into your funnel, where you\’ll offer potential customers the lead-generating magnet you\’ve created in exchange for email. There are many places to build your landing pages with Convertbloom landing Pages. It is possible to link your Facebook Pixel or the Google Analytics Pixel to the landing page of convertbloom. This article will discuss the importance of this
This is where you\’ll place your tripwire. If they sign up to an offer to sign up for your newsletter, you\’ll want be sure to acknowledge them for taking the step, introduce them your company and brand, and then tell them about the next step (i.e. make the investment in this tripwire).
This is the place on which you promote your primary offer. When they sign up to your tripwire, you must to thank the customer for their purchase and provide them with basic access instructions, and bridge the gap (explain the fact that they are the benefit of being a \”part\” of a much greater \”whole\”), and suggest that they \”upgrade\” their purchase.
This is in which you design the Facebook Ad Campaign, install your Facebook conversion pixels in order to track your conversions identify the target market, and test a variety of ads, and then expand your reach with the top performing ad.
When you\’ve got traffic in motion and you\’re turning people who aren\’t customers in to buyers, but what should you do with the people who do not sign up to purchase the tripwire following your thank-you page? This is where the engagement series is a good idea. You\’ve got their email address therefore it\’s time to target people who did not purchase your tripwire by sending or through an email campaign.
What happens to those who sign up for the lead magnet, then purchase your tripwire, but do not upgrade to your primary offer? This is where the Conversion Series is into play. The goal is to get that particular group of people to begin with them by providing more information about your offer, in the hopes of influencing customers to sign up to the main offer in the future. As per experts your ascension email series can have the below:
In this moment you\’ve got leads and sales coming into. However, is it enough to stop there? In this stage, it\’s time to boost your average value for customers. The most effective approach to think of an increase in profit is to recite the well-known adage, \”you want fries with that?\” Find a way of providing an upsell that is relevant to the market in order to enhance the value of every customer who purchases your product.
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