Turbo Charged Conversions

Tag: funnel

The best ways to make your lead magnet convert

Human choices aren’t always rational. As a choice designer, you have the ability to influence the way your customers perceive your propositions and could cause them to follow your suggestions. One of the ideas that has been extensively studied is the effect of Free. In the book Predictably Irrational, Dan Ariely describes the Kisses and Lindor experiment …