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Tag: LEad magnet

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April 9, 2022

Generic marketing automation funnel illustration #1

You can have different configurations of your marketing automation funnel. One of the best practices is to initially run some A/B testing. DO not limit your emails and test out what is working. Below we are describing a potential marketing automation funnel for a generic case: STEP 1: DEFINE YOUR CORE OFFER Have you identified …

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March 9, 2022

The best ways to make your lead magnet convert

Human choices aren’t always rational. As a choice designer, you have the ability to influence the way your customers perceive your propositions and could cause them to follow your suggestions. One of the ideas that has been extensively studied is the effect of Free. In the book Predictably Irrational, Dan Ariely describes the Kisses and Lindor experiment …

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