We have discussed else where in the blog that all human decisions are not fully rational. Our emotions, subconscious, biases and crocodile brain often impact our choices and decisions. In the book Predictably Irrational, Dan Ariely points to many of such instances. Processing and interpreting information from the world around their heads and influences the …
What do you think your customers feel? What are they really looking for? Marketing teams attempt at answering these queries each day however can you accurately measure the human behaviour when it comes to marketing? Naturally, you employ imagination as well as creativity and storytelling to target your audience however, the psychology and behavioral economics …
1. Introduction: Humans are naturally indecisive. It\’s been a reality in the past if you\’ve visited an ice cream shop and were unsure of whether to choose between cookies or chocolate chip mints dough. The dilemma can become too difficult that people may even leave due to the stress. But, a good way to avoid this is to …
Introduction Consumers are constantly making choices in their lives and are affected by what they see as well as the people they talk to, and the way they behave with content. Companies seek to understand their target audience so that they can figure out the best way to interact with them, draw their attention as well …
People will do almost everything to ease their stress. In this piece I will explain how the gear acquisition syndrome could change our brain’s reward and stress mechanisms. I will discuss the brain regions that are responsible for rewards processing (e.g. the positive erotic feelings that accompany buying, for example, the Fujifilm X-Pro 1 with a 18mm …
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