Learn how to write high-converting headlines for landing pages and boost your sales. Discover effective headline formulas and unleash the power of testimonials and specificity. Unlock success now!
Data from properly sourced and linked data can are crucial since they are able to significantly enhance marketers\’ understanding of their customers and enhance the experience for customers. Certain organizations are on this path, but many haven\’t yet started on their journey to data and are squandering opportunities as they try to determine how to make …
Have you ever wondered why Disney theme parks can command higher prices than their neighboring counterparts like Sea World and Universal Studios, even when they’re just a stone’s throw away? The answer lies in Disney’s unwavering commitment to delivering exceptional value to its customers. In this blog post, we’ll dive deep into the art of …
Simplicity is usually the most crucial concept in the field of e-commerce conversion rate optimization. The process of conversion optimization can be described as a marathon and not a sprint. It\’s crucial to pay attention to every small-scale conversion that will lead to the purchase. Every email that is sent, every positive review, every new …
We have discussed else where in the blog that all human decisions are not fully rational. Our emotions, subconscious, biases and crocodile brain often impact our choices and decisions. In the book Predictably Irrational, Dan Ariely points to many of such instances. Processing and interpreting information from the world around their heads and influences the …
What do you think your customers feel? What are they really looking for? Marketing teams attempt at answering these queries each day however can you accurately measure the human behaviour when it comes to marketing? Naturally, you employ imagination as well as creativity and storytelling to target your audience however, the psychology and behavioral economics …
1. Introduction: Humans are naturally indecisive. It\’s been a reality in the past if you\’ve visited an ice cream shop and were unsure of whether to choose between cookies or chocolate chip mints dough. The dilemma can become too difficult that people may even leave due to the stress. But, a good way to avoid this is to …
In the beginning of 21st century, Marketing guru Seth Godin, urged that entrepreneurs should strive to create remarkable products. It was a suggestion based on the failings of traditional marketing channels like television and the formula of generating trust and familiarity through significant spend in marketing through the traditional channels. Old rule: Create secure, ordinary …
People will do almost everything to ease their stress. In this piece I will explain how the gear acquisition syndrome could change our brain’s reward and stress mechanisms. I will discuss the brain regions that are responsible for rewards processing (e.g. the positive erotic feelings that accompany buying, for example, the Fujifilm X-Pro 1 with a 18mm …
The key to improving your Facebook advertisements is to keep conducting tests. However, you shouldn’t be overoptimizing your advertisements, and making too frequent changes , which will hinder the algorithm from learning properly. Or you might have been frustrated that your facebook ads are not leading to conversions. There could be multiple reasons for low …
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