Simplicity is usually the most crucial concept in the field of e-commerce conversion rate optimization. The process of conversion optimization can be described as a marathon and not a sprint. It\’s crucial to pay attention to every small-scale conversion that will lead to the purchase. Every email that is sent, every positive review, every new blog reader and each new social media user contributes to improving the bottom line of your business. Read our inbound marketing mini-guide and email-marketing guide for tips on creating an effective funnel to transform awareness into decision. In this article , we will concentrate on how to convert potential customers who have already shown an interest and have visited your e-commerce website.
Key elements of conversion according to Digital Dart blog, a consulting company focusing in Shopify Conversion Rate Optimization include:
If you don\’t organize your items in collections according to type, their use or use case; then Customers will have a tough in finding what they\’re looking to look for. The quicker your customers can access the appropriate product the more likely they will make a purchase.
Stop asking your customers to go through a myriad of items they\’re not interested in to locate their needle in the Haystack. include the option of Search and Filter that allows shoppers to locate what they\’re looking for swiftly. Think about a different way to arrange the products. It could be possible to create categories such as women\’s shoes or watches for men and then refine it further by specific kinds. You may also think about making small collections, for example, Bestsellers The Most admired on Instagram New Releases, In Stock, Back In Stock, etc.
Keep the pages of the products simple to navigate and easy to find the essential components most importantly, placing purchase now or add to cart button right in the center. Not only should the Product page be simple and clean to navigate, but it should also contain all the information on the product that you can fit into it without any clutter, so that users aren\’t forced to leave the page to look up any other information. It should be designed so they are able to make a final decision in the moment. Please read about the various psychological biases that nudge humans decide here.
If potential buyers visit your product pages but do not purchase the product, they may not be armed with enough details to convince them to purchase. This is where your product descriptions video, images, or descriptions could have a significant impact on their purchase choice.
Optimize these pages to increase conversion rates:
Write compelling, keyword-driven product descriptions. Your product copy is what drives traffic to your site through organic search. It should also address any questions consumers are likely to have. Ask yourself:
Include a comparison chart that allows customers to know the difference your product has from other products. A simple comparison chart will let them examine specifications, features dimensions, measurements, and much more with each other.
Your customers are likely to take this route However, now they don\’t need to leave your store to conduct study themselves.
Include more high-quality photos. You need stunning images from every angle , to give your customers a full view of what they\’ll receive. But be cautious of making use of images that can slow down the loading time of your website.
Include more videos. The product videos will give your products more depth, providing customers with the information they require to determine if they\’re the right choice for them. They can provide a new view of the appearance and feel of every product. They can also be used for size comparisons as well.
You could also give shoppers an insider\’s view of the production process to inform them about how artisans work to transform raw materials into the products they are seeing at their fingertips. It is also possible to give them an insider\’s view of the people who work that runs your business.
Then, you can simplify the checkout process, and take care to remove all barriers between them and the sale.
Use as many forms of payment available, don\’t make them feel like you are imposing the cost of shipping that could be otherwise thought to be included. And, most important avoid creating an \”LINEUP.\”
What I mean is quite simple. Have you ever gone to buy something at a retailer only to be stuck in a long line. Do not let this happen on the internet as it can happen when you do not allow them to speed up the process of checkout.
Remove as many fields from forms as is possible in order to integrate them with social media when appropriate in order for the data to be filled in automatically on the forms when they are available. Simply put offer the client all the information needed to complete the transaction and then do whatever it takes to eliminate all obstacles to purchasing, doing whatever it takes to boost conversion rate.
Cart abandonment is the situation in which shoppers put items in their carts but don\’t finish their purchase. It\’s similar to leaving money to be spent by online retailers.
We\’ve described the procedure in detail there and we recommend you go through the guide once you\’re finished here. The guide will walk you through the steps to automatize your workflow and identify the estimated 70 to 86% of customers who drop their carts.
A loyalty program allows clients to accumulate points or redeem reward each purchase they make from your company. These loyalty programs are an effective way to increase conversion rates, motivate customers to spend and encourage frequent purchases.
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