Turbo Charged Conversions
January 27, 2022

Click Through Rate

Click through rate refers to the number of consumers that click on an ad after viewing it. Marketers use the formula of dividing the number of ad clicks by the number of ad impressions (views.) The CTR concept is for marketers to gauge the effectiveness of their ads better. An ad high is views, and low in clicks is a sign that the ad lacks consumer appeal.

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