Competitive analysis refers to an analysis of a business and their competitive environment. In digital marketing, competitive analysis refers to the analysis of online competitors. This analysis includes competitor strengths and weaknesses. Marketers can also analyze their own strengths and weaknesses. Demographics & consumers marketplace desires, marketplace business strategies for position improvement, obstructing barriers that limit the marketer or business from entering new markets, and deterrents that prevent competitors and consumers from destroying the business\’s place in the market.
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