Turbo Charged Conversions
January 27, 2022

Digital Marketing Qualified Lead (DMQL)

Digital marketing qualified lead refers to a consumer or business that possesses the characteristics and criteria that categorizes them as a possible sale. DMQLs show interest in the marketer\’s brand, product or service. Interest may be obtaining information on a product through a marketer\’s webpage. Marketers score leads, using a metric to determine the quality of the lead and where the consumer/business is in the buying cycle.

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