Infographic – Top cognitive biases that influence buying decision 10 of 20

We have discussed else where in the blog that all human decisions are not fully rational. Our emotions, subconscious, biases and crocodile brain often impact our choices and decisions. In the book Predictably Irrational, Dan Ariely points to many of such instances.

Processing and interpreting information from the world around their heads and influences the decisions and judgments they make.

Our brain is incredibly powerful, however it is limited by limitations. Cognitive biases are usually caused by the brain\’s desire to make information processing simpler. They are often interpreted in the form of rules to aid in understanding the world and make conclusions with relative speed.

• A few of these tendencies are linked to memories. The way you remember an event might be biased due to a range of reasons. This could result in biased thinking and making decisions.
• Other cognitive biases could be related to issues in the area of focus. Since attention is only a resource, people must be very selective regarding the things they pay attention to in the world that surrounds them.

As a result the possibility of subtle biases creeping into the way you view and interpret the world around you.

We have included below top 10 of the 20 cognitive biases in the infographic below.