Turbo Charged Conversions
April 11, 2022

Key considerations before designing a new website

Digital Marketing Funnel

Nowadays, business marketers can use an array of seemingly limitless marketing channels that can be used to promote their company. While it’s essential to be aware of these channels and the ways your company could utilize them in the growth of your business but it’s important to keep in mind that your website must be the focal point of your marketing world. You own your website and create an asset by making it a high converting marketing engine. As an example instead of posting complete blog posts in LinkedIn or Tumblr make a brief teaser of what your post is about, and include an option to read the full content to your website.

Given that 89% of people search the internet before making a purchase It’s vital that your website makes your company appear as the authority within your field. We described why you need a website, earlier in this blog. You landing pages, check out pages and lead magnet funnels can complement your website.

1. Who is your target potential customers? What is their persona?

Your website ought to be like an attraction that is able to draw your ideal clients. ) This is one of the most crucial factors that determine the success of your website and it must be similar to a magnet which attracts your ideal clients. The ideal visitors are more likely browse your page, engage to the brand at a personal level, and eventually convert, whether it’s buying something or filling out a contact form.

Having a clear understanding of your audience enables you to be a perfect choice architect and design the customer journey that has a etter chance of converting. As we discussed in the post on neuro-marketing, human decisions are not always 100% perfectly rational and drive by emotions.

The function in Choice Architecture is to present options in the correct perspective and context to make choices. The choices to be made are called micro conversion points. These are the points of the funnel of conversion where users must take a decision at a particular date and time, and in real-time. At the present, of the decision, nudge marketing can be employed to influence behaviour.

Nudge marketing is based on the notion that decision-making and behavior are influenced by “nudges” and is the application of Nudge theory to marketing. Nudge theory , when used in the field of behavioral economics affects buying decisions by making use in the form of the concept of positive reinforcement and indirect suggestions. In the world of e-commerce, nudges are usually provided through a variety of triggers that, are activated to provide an website message overlay or pop-ups. The triggers are triggered based on a particular user or group behaviour. The timing of triggers is crucial.

Having a good understanding of your audience will allow you to achieve that. Some of the critical questions to consider include:

With ConvertBloom Forms and Landing Pages you can create surveys, quizzes to understand the key influencers for your buyer’s decisions. You can embed these forms in your own webpage for native and organic data collection. This can be synchronized with Sendprism survey forms and email marketing tools for audience segmentation.

2. What goals do you wish your website to accomplish? What is your measure of success?

As per SEJ, the website can only bring in traffic as well as leads and sales if we are aware of the information our target customers want and can meet their needs in a way that is satisfactory. Setting goals for your business and your users isn’t difficult to accomplish. If the goals do not align and you’re likely to face problems where you’re seeking to earn money, but not provide the service and experience the people you serve.

This process is exactly the opposite of the previous one–find the issues that the present website has caused, and then decide what should happen to this new website to ensure it is beneficial for your brand’s strategy and to your customers. Create objectives that are SMART, both in the short and long-term, to assess the effectiveness of the new site. Think about what you need to track such as traffic and sales or subscriptions.

As a ConvertBloom Member you get exclusive access to business planning and strategy tool to define your business value stream, identify your key value proposition and focus on the key goals.

3. What is the brand identity you want to foster?

Every business these days needs to have the benefit of a website Sure, but it should not be just an attractive thing that just floated around the internet. It should be designed with a specific purpose in order to effectively serve your brand’s needs, whether it’s to let people know about your brand , or even let them purchase something. Remember, the website is for your clients, and not your company and you must make sure to keep them in mind in determining the function that the website will fulfill. Trust is a critical element of conversion. The Brand Person that your website conveys goes a great way in establishing and communicating that trust. So pay careful consideration to the messaging and brand perception that your website conveyes.

As branding experts will describe, your website color pallet, messaging and typography etc. should be uniform with your offline/mobile/social media pesence otherwise it might create dissonance in the customer journey.

Here is a great link on website design considerations.

5. What can visitors do through your website? What is their journey like?

This is where you can figure out further in detail what your site is doing; try to go into the specifics of each feature and function if you can. A well-structured, clear website will allow visitors to discover all the details and content they’re seeking. A clear navigation system serves as a guide to direct users to different pages and content on your website. It’s crucial in ensuring that your visitors to remain, browse your content and experience a pleasant user experience. This results in more sales and loyalty to your company. Aware of your visitors’ website journey can lead to more engagement and increase conversion rates.

Consider these questions:

6. What type of website is your company looking for?

Are you selling your products on the internet? This would require the use of an e-commerce platform. On the other hand an website that has the member portal is a completely different animal. Are you attracting subscribers to an online publication or do you require an uncomplicated website that’s more technical than an email form? The differences in these will result in different platforms and features that must be recognized from the beginning.

9. What kind of image, style or impression do you wish your brand’s website to convey?

In our website designing process, asking this query will help the designer effectively design an effective website that will benefit both you and your clients. Without this the design options are endless, so you need to decide the things you would like and don’t want your new website to convey to ensure you’re satisfied with the final outcome , without the need to test various concepts, since most agencies are restricted in the amount of ideas they can present. Make sure you consider the balance between design and user experience to ensure that your website isn’t easy to navigate nor looks ugly.

10. In you look at the websites of your competition What do you enjoy and don’t like on their websites?

This is an essential step to clarify the personality of your website and its attributes; it also serves as a an opportunity for your web designers to more clearly see the image that you have in your mind and make it come to reality. Consider the websites you like and those that you dislike Then, write the reasons in both instances.

11. What features or functions are essential to have and which ones are useful to be nice to

A website can perform a variety of things however, not every website can do everything. Here are some suggestions you can consider when deciding the requirements for your website as opposed to what’s not:

  1. About us, along with team members
  2. Sign up for the newsletter
  3. Social integration
  4. Site search
  5. Integrations with third-party apps (CRM, marketing automation software and more.)
  6. Multilingual
  7. Accept payments
  8. Blog (this one is required since any modern-day business website must include blogs)
  9. Contact forms

A website can be used to do a multitude of things However, not every website is able to do everything. Pay careful consideration to the following:

Do you need responsive style (adapts seamlessly to smartphones)?

12. Which are your most important calls to action (CTAs) you have on your website?

This applies to the user’s experience on your website, however we’re not just saying “submit a form for more information.” In this section, you decide the precise language of your CTAs which will trigger the desired action of your customers and help your company’s success. This is typically a team project, and it’s typically useful to conduct A/B testing following launch to determine which is more effective in converting customers. You can look at some examples of fantastic CTAs to get you started.

13. What level of traffic do you anticipate?

Do you have any traffic-spike possibilities such as the time HBO launches the latest season of Game of Thrones and millions are watching at the exact moment? Do you have a good chance of losing users if your website crashed? It is important to convey the magnitude that the website to ensure that your web designers and team members who are aware of the potential of the site.

14. The most crucial information your site should convey for the visitor, specifically on the homepage?

If a person visits your website just to see the homepage what is the primary conclusion he’ll receive? Try to distill the goal of your website to one page with important details, and then utilize other pages to enhance the information on that. Make the list of content and features or copy that should be prominently displayed on the front.

Redesigning a website through professional designer could cost anywhere between USD 2000 to USD 5000 besides monthly maintenance costs. WordPress is a great go to resource – while it is a opensource tool, it is highly susceptible to security breaches since there is a large population who are using it. To make a wordpress website robust and secure you may easily spend over USD 500 in premium plugins which may cost you upto USD 50-USD 150 per month for ongoing updates and support. In addition, if you need professional maintenance it could run to easily between USD 49 to USD 599.

ConvertBloom uses the best practices described above to provided ready made templates. You can host your website with key calls to action, blog with SEO for a low monthly fee. You can modularly scale the website with all additional features such as landing pages, check out pages, social media, email marketing, chatbot, support desk etc. using tools available at an incredible ROI.

Here is a great list of 100 questions to ask before embarking on setting up a website.

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