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Effective email marketing tips for small business

Neil Patel says that out of the various channels he has tested as a marketer email consistently outperforms the majority of them. Email marketing is among the most efficient and cost-effective marketing methods for small companies. There is virtually no chance of being caught in the fires of corssfire since big ad platforms stifle horns. As per Neil …

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Generic marketing automation funnel illustration #1

You can have different configurations of your marketing automation funnel. One of the best practices is to initially run some A/B testing. DO not limit your emails and test out what is working. Below we are describing a potential marketing automation funnel for a generic case: STEP 1: DEFINE YOUR CORE OFFER Have you identified …

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