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Impending demise of third party cookies and Fb meta retargeting options

Cookies are small bits of code that are saved in web browsers, which are typically utilized to distinguish website users. There are two kinds of cookies: first-party and third parties. From a technical standpoint there isn’t any real distinction between them, because they share the exact same data and serve the same purposes. The distinction between different …


Separating signal from noise in marketing data

Data from properly sourced and linked data can are crucial since they are able to significantly enhance marketers\’ understanding of their customers and enhance the experience for customers.¬†Certain organizations are on this path, but many haven\’t yet started on their journey to data and are squandering opportunities as they try to determine how to make …


Development from idea

Working in a team can be an incredibly fulfilling experience. When people come together and collaborate towards a common goal, they can achieve much more than they could on their own. However, it is not always easy to work in a team, and developing the skills to do so effectively requires effort and patience. One …