Checklist of leading practices to optimize facebook ad campaign

General Guidelines:

1. Utilize UTM parameters – The addition of UTM variables to Facebook advertisements will make it much more simple to collect data you can count on. It takes only a couple of minutes to setup but is great for collecting more reliable data.
2. Make use of trial and split testing: make anIt’s going require some trials and errors and testing to make sure that you have the right Facebook ads. Check lead ads as well as conversion ads to find out which will yield the best results for your company.It could take some time to figure out what’s most likely to yield the most return on investment.
3. Utilize the lowest bid strategy. There are two Facebook advertising bidding strategies, including low price or target cost. The low cost bid strategy is the best option for your daily ads , in contrast to target cost, which is ideal to use for longer-term campaign.
4. Discounts and special offers are integrated into the offer. One of our top Facebook advertising strategies is to offer a discounted price on your advertisement. A discount can encourage people to be drawn to the ad even more! A price cut is a great method to draw people in and encourage them to buy at a lower cost.Other deals like freebies and contests can also be used in similar ways. Users receive a special offer that encourages them to participate.

Ad Content Strategy:

As the behavioral economists have identified, emotions are a powerful driver of decisions. The power of triggering positive emotions in people is an effective technique. It helps your target audience build an emotional connection to your brand and can make your brand appear more real. If your ad copy can generate a feeling of aha(they get me, wow how was i not aware of this, that is very interesting and profound) with a dopamine burst it will accelerate conversion.

1. You should think about how you can structure your Facebook Ad – The design of your Facebook advertisement is more crucial than you may believe. It can impact the effectiveness of the advertisement and also help you save time when it comes in the form of trial and error as well as optimization.You can find out more information about how to organize your Facebook ads to maximize the number of conversions here.
2. Get your audience’s attention and drive action – Utilize a call-out and call to action to capture the attention of your audience. You could ask a specific inquiry that is specific with the target audience or even say something that is resonant only with your audience.This informs your viewers that the ad is targeted at them.
3. Keep the text to an absolute minimum – When you’re looking at your advertisement design, take into consideration the focus of your target audience. It’s likely that they’ll be scrolling through their feed in case the content is long. Limit ads to 20percent or less text. When it is about Facebook ads it’s all about less! Making sure that your Facebook ads copy small (under 150 words) will allow your advertisement to get better engagement. Nowadays, attention spans are becoming short. It implies that Facebook people are likely to interact with an article that instantly sparks their interest than ones that are long and will take some time to read.
4. Be precise and specific with your offering: Like we stated earlier, attention spans are very short. That means making sure that the message is conveyed instantaneously in simple terms is essential to converting customers. Make sure you are clear about what your Facebook advertisement is offering your followers in simple non-jargonish copy and what they will gain by clicking it. The less work they’ll have to complete to determine what you’re offering, the more likely they’ll be to click on your ad.
5. Incorporate emojis – Facebook doesn’t have the reputation of being a reputable platform, so emojis are able to be included in your ad copy to make your message make an impact. Emojis draw attention more than textual content and provide a playful and light look to your message.
6. Make use of page posts as advertisements- Regular page posts are excellent to make ads appear more natural and authentic to the users when they appear in their news feeds. Share page posts that have lots of shares, likes, and comments to improve performance.
7. Always have a clear intention behind each post: When you design your Facebook advertisement, it must be based on a plan so that it can be the most effective, not simply re-posting old content. If posts are written with intention, they’re more likely to be a hit with your target viewers.
8. Utilize the content calendar and set up ads: A content calendar should be utilized to help plan your Facebook ads so you can be sure to be in sync with your campaign’s strategy and keep track of your campaign. It is also possible to schedule ads for a certain time every day. This will ensure that your ads are in place while your viewers are active, increasing the chances of getting viewers, subscribers and even customers.

Optimize the audience and goals

You could have the most effective and most “convert-worthy” advert however, if the ideal customers don’t notice it, it’s not worth your time and your money. Facebook targeting lets you target users by their personal characteristics and interests. This ensures that the product you offer will be placed in front of the correct people and doesn’t waste time with the wrong people.

1. Find hyper-responsive users by establishing targeted audiences – The people who are likely to be the most responsive to your ads on Facebook are the ones who already have knowledge about your company.Promote your brand to customers who are known for being responsive to get more results. More effective is advertising to audiences that aren’t recognize the name of your company.
2. Test with warm audiences – Choose a person who is warm for your target audience to understand how people are likely to respond to your advertisements. This approach can help you develop your skills and make a good start in generating sales.
3. Try broadening your target audience – One of the most appealing benefits that Facebook advertising offers is the possibility of customizing your target group of people. However, sometimes expanding your target audience is efficient in increasing the size of your target market.
4. Make sure you are targeting customers of your competition – Custom audiences allow you to have the opportunity to target your customers who are competitors and provide them with something that your competition can’t. It is possible to offer the same service or product for a cheaper price or showing why yours is superior.
5. Make sure you’re setting up ads with the right purpose – If you design your Facebook advertisement with the wrong goal, then it’s much less likely to be successful. The algorithms of Facebook are highly sophisticated and can assist you in achieving the goal that you have chosen. Choose the one that is most suitable to your requirements.
6. Only focus on metrics that matter – Facebook Ad Manager offers lots of features and also lots of choices regarding metrics. These metrics can be interesting to examine but they aren’t always telling the entire picture.It is possible to only have 1 or two metrics that will help your business. Consider your objectives and then focus on the results.
7. Customize lookalike audiences – Created audiences, as well as similar audience help you reach a wider audience and increase the chances of achieving success in advertising.The lookalike audience specifically can assist to target those with similar characteristics to those who are currently using your page on Facebook. They will help you identify who has an interest in your products or services.
8. Check out the insights of your audience: Insights into the audience of the Facebook platform is an effective tool to help you gain insight into your customers. You can use audience insights to discover specific demographics about who is looking at your ads, and when they’re online to interact with it. Utilize this information to make educated decisions about the best content to publish and on what dates and times are most efficient.

Improve engagement with Face Book Tools and Features

1. Test out the interactive Facebook advertisements – Another fantastic Facebook advertising strategy is to create Facebook advertisements interactive to gain even more engagement. Try out polls or quizzes via Facebook or even pose a question to the audience for to provide input.Carousel ads can also be an excellent way to grab your target audience’s attention and inspire participants.
2. Retargeting dynamically to drive Ecommerce sales – Retargeting campaigns that are dynamic can be effective in generating results for eCommerce companies. If a customer is browsing your product it is possible to retarget the customer via an Facebook advertisement. This feature is extremely easy to setup on Facebook.
3. Make use of video – Videos on Facebook have been proven to perform better than other kinds of advertisement that is available on Facebook. They attract attention and can be a wonderful way to promote your product or service. The trick to get the maximum engagement from advertisements with videos should be to include them in a direct way. Facebook prefers videos directly embedded, which can help improve engagement rates dramatically.
4. Create lead in the form of ads -Facebook advertising lead forms are the ideal opportunity to contact email subscribers. It is possible to ask existing subscribers to sign up to your email newsletter by using the lead form ads.This can help you create more leads of high quality because this audience include those who have experienced a relationship with your company.
5. Make use of Facebook Ads to retarget viewers of videos: Similar to how you make use of lead form ads it is possible to use advertising on Facebook for retargeting people who are watching your videos. Offering additional content that will benefit people who had already contacted your brand is a guaranteed way to create a qualified lead.
6. You can try using Facebook Pixel– You can put a Facebook pixels on your website to monitor the actions users perform when they visit your website and use that data to target them.
7. Make conversations happen through Facebook Messenger. Facebook MessengerFacebook Messenger is a great option to make your advertising process more personal and more engaging. Make use of it to begin conversations with potential clients and to be accessible to answer questions.Although it isn’t without its challenges however, the rewards this type of outreach can bring is excellent.
8. Create ads for Facebook Marketplace – One interesting method to promote your business via Facebook is to design advertisements for the Facebook marketplace.Market participants include people who are currently in the process of making a purchase so your ad will be more likely to get them to buy.
9. Create a page for your community: The addition of a community page on your Facebook page will aid in increasing the organic reach of your page and increase Facebook’s audience engagement on your page. After a user on Facebook has seen your advert and has engaged with it, they are able to use your page’s community section to keep with your company. The more opportunities you offer the chance to interact with your brand the more likely they will to.