Turbo Charged Conversions
February 9, 2022

Is Paid advertising better than organic search? Find out


As per Statista, Paid Advertising will be a USD 200 Bn+ market by 2026 with 8% year on year growth. More than 80% of the market will be dominated by mobile ads.

Source: Statista

What does this mean for organic SEO? Search Engine optimization can be two types a) on-page and b) off-page. Some pundits have predicted the death of SEO with omni channel conversational marketing. Others claim SEO is here to stay and if at all has grown in importance to stand out from clutter and become an asset. PPC has steadily grown, Companies are increasingly realizing how important it is to engage in the importance of online advertising nowadays, particularly via search engines. Current research showed that 81% users seek out their solution via search engines.

Given Search results play an essential part for driving traffic to your site via search engines, getting your website to appear on the first page of SERPs has grown increasingly difficult. Recent research claims that advertisers target making their ads appear at to the very top, regardless of whether they are organic or paid. However, there’s an important choice to be made regarding which option to select which one to choose – the SEO option is better or PPC?

What are organic search results?

The organic search result are the list of results of websites returned on browsers or mobile device when you search at a search engine like Google or Bing . The search engine algorithm determines that results are in close alignment with the search query for the keywords that the browser is requesting in relation to the relevance of the website. Organic search results are often referred to as natural search results. Marketers employ SEO techniques to gain higher rankings on SERPs. The aim is to make your website appear on the top four spots on that search engine result page. Organic search results result from the algorithm used by that search engine.

As per Hubspot some of the potential challenges of Organic search are as below:

What is Paid Search Results?

Paid search results are nothing more than online ads. They are also called Pay Per Click advertising. The business owner must pay a certain amount to show their advertisements when users type in a particular keyword into the box for search on this search engine. The paid ads are typically placed on upper or towards the right of the organic search results in the search results page. 

The position of paid advertisements is determined through bids and quality scores. The amount you pay for these ads are based on the number of clicks or views generated through your ads.

Benefits of Paid Ads or PPC

Drawbacks of Paid Ads

Why should you choose paid ads ?

The primary benefit of paying for ads is that they are displayed in the upper right hand corner of the web page, and people’s eyes will see them first. They don’t often discern the distinction between paid as well as organic search as the font and design of both are identical. They click on them without hesitation.

Another benefit is that paid advertisements are displayed at the top of SERPs after you have paid for the ads. It doesn’t require any technical expertise similar to organic search.

If you’ve got a specific kind of customer profile in mind, you can create your ads to appeal to the appropriate target audience. You could also target specific regions and age groups or income range, and many other aspects.

Why organic ?

Users might avoid paid advertisements as they prefer organic search results because of its reliability and credibility. When you keep creating high quality content keeping the reader in mind consistently for a few weeks, months or even years, that is when you rank. And the ranking can become an asset.

Organic search is achieved employing a variety of SEO strategies and tactics. To achieve a higher rank organic search result is not something that is as simple as you imagine. It requires a lot of technical effort from numerous potential customers. Organic search results are a more complicated process than ads that are paid for.

If you are able to reach the top spot through organic search results then it is easy to maintain your position for a long period of time. You will be able to keep your brand image and build trust with customers.

Organic search can also be more affordable than paid advertisements. But it is complicated and frustrating for those who are not technically skilled.

Organic search doesn’t come at an enormous cost, and some people refer to organic search results as free clicks, since they don’t have to pay Google or Bing for a higher rank in SERPs.

Many companies aren’t able to manage organic search SEO on their own, so they employ professionals to help them.

It is important to be patient and anticipate achieving higher positions on Search engines via organic search results.

Organic Search Results and Click Through Rates

Webmasters always concentrate on the top 10 results which appear when they search on Google or Bing. The higher the rank, more clicks will occur on your site , which consequently, more traffic and ROI for your website. If the ranking is lower, the less the number of clicks as well as traffic towards your website. Therefore, ranking at the top of the page is the most important goal of each website.

In a research study, it was proven that top 3 results of search engine results were clicked by by 68 percent of users, and the rest just 32 percent.

It was proven by research findings in a study that Women have a higher likelihood of clicking paid advertisements than men. 53 % of females click ads that are paid for while only 47 percent of men click on ads that are paid for.

Age is also considered to be an element in PPC. The people who are younger than 35 years old view these advertisements only at 35 percent. The remainder of those who click on advertisements are in the age range of 35 years and over.

The most efficient method usually relies on the kind of company, purpose of your business , and your budget. If your business is which is focused on service, the organic search result is best for you. It’s because it’s got credibility and credibility. If your company is brand or product specific, and you are looking for paid ads, then they will be the best for your company. It will help drive greater traffic to your site , which helps to boost the rate of conversion.

Paid search results ‘ main benefits is its speed and scalability.

Organic search has a long-lasting presence on the internet due to they can be ranked for a long period after content has been created. It’s an authority voice. Paid ads go away when you have stopped paying for them, but they give the immediate top spot. A recent study has shown that it was proven that organic results are viewed more often than paid results. Thus, the potential from organic search is always higher than the paid results.

If given the opportunity to choose between paid search and organic search the overwhelming logical option for most SEO experts is Organic search. We all know that it’s difficult to achieve the top position in Google or other engines with no effort. True SEO takes time , but hey it’s absolutely worthwhile.

There are other instances that PPC can be a great option. If, for instance, you are starting a new business, It is crucial to build brand recognition first, and for that goal PPC works best. If you offer discounts on special occasions or a special deal, the PPC is the best method of exposing it to users.

Yet, for certain businesses choose to use the combination of paid search and organic search results. Both are necessary to create a solid marketing plan to bring traffic to your website. All depends on the specifics of your business.

What should you choose to promote your business ? Organic or Paid Search ?  Here is how Webfx summarizes it:

Use SEO if…

Use PPC if…

It is entirely dependent on your needs in marketing. You can decide on the one that will give you the greatest efficiency in customer turnover and returns on investment.

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